AI and automation often get used interchangeably — but they solve different problems. Here’s what sets them apart.
- Automation: Rules-based tasks like email triggers, CRM updates
- AI: Tools that can learn, adapt or make decisions (e.g., summarising emails or analysing sentiment)
- When to Use Each: Use automation for repetitive admin, AI for decision support and data handling
- Combined Power: Best results come from combining both (e.g., auto-send invoices with AI-powered cash flow analysis)